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I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like chocolate. Easter isn’t quite so frenzied as Christmas and there’s generally a more relaxed atmosphere, so it’s slightly easier to make your […]

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I haven’t written about Instagram for a while, so I thought an update was overdue, especially as there have been some recent changes to the platform which affect how promotions can be run on it. I like Instagram for promotions. It’s got reach and it tends to be very responsive. It’s particularly good for producing […]

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I’m sure you’d agree, they came across as a lovely couple. In fact, my immediate thought was that it couldn’t happen to nicer people. I’m talking about Frances and Patrick Connolly from Northern Ireland, who won £115 million in the new year Euromillions jackpot. Now I would definitely tick the ‘no publicity box’, but apparently […]

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I know 2019 has barely got going, but before you know it the middle of February and Valentine’s Day will be upon us. Now I wouldn’t generally advocate pushing out a quick promotion, but actually that can work well for Valentine’s Day, particularly if you’re a small, agile business which is adept at using social […]

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If you read our December newsletter (and if you’re not already a subscriber, you can sign up via our website), you’ll know that Prizeology has recently received certification for ISO 27001. We jumped around the office when it came through, because because it’s a rigorous process, and we’ve worked hard to acheive it. ISO 27001 […]

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