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As we head towards the culmination of two months of sun, sniping and sitting around being bored – yes, I’m talking about the Love Island final, scheduled for a live mega-episode this coming Monday evening – I was entertained to see ITV and the ASA have coupled up to produce a ‘cheat sheet’ to help Love Islanders navigate the choppy waters of online promotions.

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We need to talk about gender stereotypes. The European Institute for Gender Equality defines them as “Preconceived ideas whereby females and males are arbitrarily assigned characteristics and roles determined and limited by their gender.” According to the Institute, the problem with gender stereotyping is that it “can limit the development of the natural talents and […]

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It could be any day now I’m reliably informed by the Daily Express. In fact, I’ve read speculation that the happy event has already taken place and is yet to be announced, although if it has I can’t believe that the parents-to-be have managed to keep their little bundle of joy under wraps from the […]

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I must confess I’m not much of a Pinner. Twitter and Instagram rather than Pinterest tend to be my social media of choice, but although Pinterest may seem low-key, it can nonetheless be a very effective platform for promotions, particularly if there’s a certain demographic you want to reach. Pinterest has 250 million monthly users […]

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I’m the first to admit that prize promotions can be a somewhat impenetrable world, so I thought it might be helpful to round up and answer a few of the questions which we often get asked. Which terms and conditions are important in a prize promotion? What am I going to say? They’re all important, […]

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