Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly they can report it to the Advertisi...
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Research and Insights
Promotional
Compliance
At Prizeology we ensure your promotional marketing complies with the CAP Code, which regulates promotional activity in the UK, and all other relevant UK legislation, including the rules on data protection. And if your campaign is international, we make sure it complies with country-specific regulations too.
When we draw up terms and conditions for prize promotions, we use our extensive experience as a top prize promotions agency to cover all the essential points. We also make sure the terms and conditions are easy to understand and reflect your brand, because even terms and conditions can play a role in a brand activation campaign.
Best practice is simply what we do. It underpins every piece of our work, from an on-pack prize draw to a text to win shopper marketing campaign, so you can absolutely be assured – beyond all reasonable doubt – that your promotion is legal and compliant.
The level of service that we continue to receive on a day to day basis is fantastic. The team are incredibly reactive and always on hand for advice and have an amazing knowledge base that have helped with all our clients.
The team are incredibly reactive and always on hand for advice and have an amazing knowledge base.
Prizeology is a fantastic agency to work with, not only are they supportive throughout all stages of a project but also strategic in their planning and execution of projects ensuring that the brand's goals and objectives are at the forefront of each campaign. They are an incredible team whose insights and support is invaluable to our business.
Case Studies
The Absolut Creative Competition challenged amateur artists across the globe to create an original work of art inside the iconic Absolut bottle shape.
READ THE Absolut CASE STUDY
Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes by collecting a code from the ‘best before’ tag on their loaf of bread.
READ THE Kingsmill CASE STUDY
In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes
READ THE QVC CASE STUDYFrom Our Blog
Research and Insights
How do prize promotions support customer retention?
Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly effective vehicles for rewarding customer lo...
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Research and Insights
What is the CAP Code and how does it apply to prize promotions?
The CAP Code is a set of rules that governs all non-broadcast advertising in the UK. It covers print ads, online ads and all forms of direct marketing, including prize promotions. The ‘CAP’ in C...
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