Prize Draws and

Prizeology is a prize promotions agency specialising in successful promotional marketing. We create and execute prize draws and competitions. Each campaign is bespoke, carefully tailored to you and your brand, so it can be standalone or part of a broader brand activation or shopper marketing strategy.
Our clients always work with experienced senior staff and founder Sarah Burns oversees all projects, so you really benefit from her prize promotions expertise. We pride ourselves on our attention to detail and scrutinise every single element of your prize draw or competition, to make sure it all works perfectly.
We can also run a prize draw or competition for you anywhere in the world. We’re fully conversant with the different regulations in place in different territories (did you know it’s illegal to give away cash in Italy?), which is ideal if your brand activation or shopper marketing strategy has an international dimension.
We only produce one-offs, tailored to you, your promotional marketing objectives and your customers. Let’s start with a conversation about what you want to achieve.

We found that Prizeology really understood our brand and audience when it came to prize selection and competition mechanics. What was particularly reassuring with Prizeology reference is that the team are extremely efficient. The fact that Sarah handled the account as the main point of contact rather than being pushed down the line via various account managers was pleasing and she really showed her experience and expertise.

We have recently completed a 3-week instant win Spin the Wheel prize promotion with Prizeology, without their assistance and help I don’t think it would have been the success it was. Prizeology were the ultimate professionals throughout. We hit a lot of roadblocks and Prizeology helped us navigate them, meeting with whoever was required and whenever we requested, working with us until we found a resolve.

Full strategic direction and planning for a promotion that was aligned to the target market and met the brief. Supported fully on all aspects of the project and delivered a full end to end service.

Case Studies

In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes


To celebrate 25 years since the launch of Starmix, HARIBO ran its largest ever on-pack promotion on share-size bags of Starmix, Tangfastics and Supermix.


Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes by collecting a code from the ‘best before’ tag on their loaf of bread.


From Our Blog

Is it a prize if you have to pay a fee?

Was the prize promotion this ASA ruling relates to a scam? (As you may or may not know, Prizeology isn’t keen on scams.) OK, strictly speaking perhaps it wasn’t a scam, but nonetheless it used the ...


Can you withhold a prize from a fraudster?

To be clear: Prizeology would have awarded the prize. We’re well aware that people cheat when they enter our promotions. It’s often the same people and it’s shocking how brazen and dishonest they a...


Emirates ticket giveaway scam

Temperatures have dropped and back-to-school is just around the corner. But if you still haven’t managed to get away this summer, you could easily fall for a WhatsApp scam, which purports to be an ...


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