About Us

As a respected prize promotions agency, Prizeology can craft, execute and deliver prize promotions to set you apart from your competitors. Not only do our prize promotions provide the ultimate customer engagement, but they fit seamlessly into your overarching promotional marketing strategies.

Prizeology is:

  • Directly responsible for creating and delivering promotional marketing campaigns for brands
  • Trusted by global brands to create effective prize promotions
  • White-labelled by other agencies to deliver all elements of successful prize promotions
  • A global compliance expert white-labelled for global compliance advice by many UK agencies.

Promotional marketing helps you to engage with existing customers and find new ones. If you’re looking to run a prize promotion as part of your brand activation or shopper marketing strategy, Prizeology can produce an inspiring promotional marketing campaign for you.

At Prizeology we’ve run thousands of prize promotions and given away millions of pounds worth of prizes. Our mission is to go on delivering promotional marketing of the highest quality for our clients.

We are compliance experts and this underpins all our work and all our values. It’s built into all our prize promotions and is never outsourced, so you can be confident that all the relevant regulatory and legal issues are covered off. That’s important to us and we know that’s important to you.


Prizeology is an exceptionally agile and nimble prize promotions agency. We don’t answer to shareholders, we answer to you, our clients. Because we’re independent and there’s no upward reporting chain, we are always flexible and focused.

We pride ourselves on being reliable and responsive – your brand activation or shopper marketing campaign will have the full attention of a senior member of staff. We adapt our ways of working to meet your needs and the needs of each particular promotional marketing project.

Because these things are important, Prizeology is also:

  • ISO27001-accredited
  • ISO9001-accredited
  • UK government Cyber Essentials-accredited
  • ICO-registered
  • Global Advertising Lawyers Alliance associate member


Our founder

Sarah Burns is the Managing Director of Prizeology. She founded the specialist prize promotions agency in 2017. She has 30 years’ experience in promotional marketing and running prize promotions, and she is involved in every single one of our projects. She is an expert in promotional compliance.

A former Board Director of UK trade body the Institute of Promotional Marketing, she was listed in the 2020 Top Female 100 Entrepreneurs and in 2019 she was named in the She Started It Top 10 Women in the Corporate World to Watch.