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Here’s a quiz question for you: what year was Tesco founded? Admittedly it wasn’t a fact that I had at my fingertips, but according to Wikipedia the name Tesco was first used in 1924, when one Jack Cohen ordered some tea from someone called TE Stockwell and used his supplier’s initials followed by the first […]

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Small business campaign f:Entrepreneur has just revealed its #ialso Top 100 and – d’you know what? – Prizeology’s Chief Prizeologist (otherwise known as its founder and director) Sarah Burns is in there! The #ialso Top 100 is a collection of 100 female entrepreneurs who inspire their peers and communities through their businesses and wider activities […]

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Prize promotions is a fairly specialist segment of sales promotions/promotional marketing, which in itself is a fairly specialist segment of marketing, so I thought I’d start 2020 with a new series of posts about various different aspects of prize promotions. I’m often asked what I do and I certainly don’t find it hard to talk […]

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Love is in the air. Or it will be come 14 February. And Valentine’s Day is a lovely theme for a prize promotion, plus it’s a good post-Christmas promotional milestone to mark. All businesses want their customers to feel the love for their brand, but don’t be disheartened if, at first glance, yours doesn’t appear […]

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In this post I’m going to focus on a prize promotion mechanism called an instant win. No doubt you’re ahead of me here, but, yes, an instant win is a type of prize draw in which a consumer wins instantly. Sounds simple, doesn’t it, but of course instant win promotions are not necessarily as straightforward […]

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