If there’s something Americans do right, it’s promotional giveaways (and reality TV). Like in many other country’s prize promotions are a huge marketing tool used to optimise brand awareness and co... READ MORE >
Blog
Winners brassed off by Brewdog’s ‘solid gold’ prizes It would seem all that glitters is not gold. In fact, this was certainly the case for winners of Brewdog’s recent gold can prize promotion. A... READ MORE >
As my third year at Prizeology draws to a close, I decided to reflect on what I’ve learnt working in prize promotions. I started working here fresh out of Sixth Form and ready to give the working w... READ MORE >
The Advertising Standards Authority (ASA) has just launched a dedicated web page where it is naming and shaming influencers who have persistently failed to disclose when their Instagram posts are a... READ MORE >
Here at Prizeology, we talk a lot about how you can run prize promotions, so I think it’s about time we cover why you should, and how prize promotions can fulfil your brand activation targets. ... READ MORE >
Instagram prize giveaways are a popular growth hack adopted by both small businesses and large brands. They are a great method of promoting products and services, encouraging consumer engagement, a... READ MORE >
New Prizeology prize promotion for KP Snacks
Prize promotions specialist Prizeology has produced an on-pack, text-to-win promotion for KP Snacks, which launched 1 May and is currently in stores. F... READ MORE >
Scam alert: Dyson loyalty programme A member of the public recently received an email from Dyson, giving them the chance enter a prize promotion. The email came from a genuine-sounding email add... READ MORE >
ASA ruling: Pretty Little Thing TikTok promotion This post concerns a complaint made to the ASA about a video posted on TikTok by the Wave House. I’ll assume you all know the basics of what TikT... READ MORE >
