I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like chocolate. Easter isn’t quite so frenzied as Christmas and there’s generally a more relaxed atmosphere, so it’s slightly easier to make your […]
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When I warn loyal readers of this blog about specific scams they tend to be on Facebook or sometimes WhatsApp, but this time I’m going to tell you about a particularly pernicious scam that’s pulling people in on YouTube. Scammers have been impersonating popular YouTubers by creating fake accounts which mimic genuine accounts, and sending […]
READ MORE >I can’t say I’m a big fan of festivals. I like my home comforts too much, but even I might have been tempted by the Fyre Festival. As you no doubt know, this was billed as a luxury immersive music festival and it took place in April 2017 in the Bahamas – or rather it […]
READ MORE >Last week the Competition and Markets Authority (CMA) announced that 16 celebrities had agreed not to break the law. OK, that might be overstating it slightly, but the CMA says a number of high-profile influencers have made a ‘formal commitment’ that when they are paid to endorse products or receive products as a gift or […]
READ MORE >Is it complex? Yes. Is it worth it? Yes again. Running a global prize promotion may be challenging, but if it’s well-executed it can deliver worldwide exposure, consolidate your market position and even help you break into new markets. There is one major caveat though – you need to know what you’re doing. 1 Terms […]
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