Prize promotions is a fairly specialist segment of sales promotions/promotional marketing, which in itself is a fairly specialist segment of marketing, so I thought I’d start 2020 with a new series of posts about various different aspects of prize promotions. I’m often asked what I do and I certainly don’t find it hard to talk […]

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Love is in the air. Or it will be come 14 February. And Valentine’s Day is a lovely theme for a prize promotion, plus it’s a good post-Christmas promotional milestone to mark. All businesses want their customers to feel the love for their brand, but don’t be disheartened if, at first glance, yours doesn’t appear […]

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In this post I’m going to focus on a prize promotion mechanism called an instant win. No doubt you’re ahead of me here, but, yes, an instant win is a type of prize draw in which a consumer wins instantly. Sounds simple, doesn’t it, but of course instant win promotions are not necessarily as straightforward […]

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Like everyone else, I can’t believe it’s 2020. Where did the last two decades go?! But anyway, welcome back and happy new year! I used the Christmas break to reflect on what lies ahead, for both the prize promotions industry as a whole and more specifically for Prizeology. So as has become customary, here’s a […]

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To be honest, if you don’t love Christmas and aren’t comfortable in reindeer deeley boppers you probably won’t want to come and work for Prizeology. Christmas is the most wonderful time of the year and at Prizeology we are unanimous in our adoration of it. We all agree we will never tire of John Lewis’ […]

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