I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like chocolate. Easter isn’t quite so frenzied as Christmas and there’s generally a more relaxed atmosphere, so it’s slightly easier to make your […]

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I can’t say I’m a big fan of festivals. I like my home comforts too much, but even I might have been tempted by the Fyre Festival. As you no doubt know, this was billed as a luxury immersive music festival and it took place in April 2017 in the Bahamas – or rather it […]

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Is it complex? Yes. Is it worth it? Yes again. Running a global prize promotion may be challenging, but if it’s well-executed it can deliver worldwide exposure, consolidate your market position and even help you break into new markets. There is one major caveat though – you need to know what you’re doing. 1 Terms […]

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I haven’t written about Instagram for a while, so I thought an update was overdue, especially as there have been some recent changes to the platform which affect how promotions can be run on it. I like Instagram for promotions. It’s got reach and it tends to be very responsive. It’s particularly good for producing […]

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I know 2019 has barely got going, but before you know it the middle of February and Valentine’s Day will be upon us. Now I wouldn’t generally advocate pushing out a quick promotion, but actually that can work well for Valentine’s Day, particularly if you’re a small, agile business which is adept at using social […]

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