Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly effective vehicles for rewarding customer lo...

Prize promotion cheats Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retai...

I’d be lying if I said people are always asking me how to choose the best prize promotion agency. They aren’t. However, it is a question that I’m asked every now and then, so I’ve come up with seve...

Coronation prize promotions Bring out the sandwich platters, bowls of crisps and bunting – it’s all happening on Saturday 6 May. Yes, I’m talking about the coronation of King Charles III and his...

Temperatures have dropped and back-to-school is just around the corner. But if you still haven’t managed to get away this summer, you could easily fall for a WhatsApp scam, which purports to be an ...

Fines for influencers? Did you notice that the Competition and Markets Authority (CMA) recently called for social media influencers to be fined if they don’t use #ad when they should? No? Well, ...

How to make HFSS products stand out on the shelf Happy new year! Welcome to 2022! And what a lot we have to look forward to in 2022. Aside from hoping that we will finally see off the Covid-19 v...

Paid-for prize draws a route to debt So the other day I set aside some time to catch up on some reading and dipped into Gambling Insider, a publication which describes itself as providing in-dep...

Halloween can be a spectacular hook for a prize promotion (and here’s some advice on how to run one), but there are also some nasty little traps you can fall into and it’s these I want to talk abou...