How to make HFSS products stand out on the shelf Happy new year! Welcome to 2022! And what a lot we have to look forward to in 2022. Aside from hoping that we will finally see off the Covid-19 v...

Halloween can be a spectacular hook for a prize promotion (and here’s some advice on how to run one), but there are also some nasty little traps you can fall into and it’s these I want to talk abou...

Promotional Compliance is at the heart of all Prizeology projects – not only is it crucial to the success of any promotion, protecting entrants and the Promoter alike, but regulations must be follo...

The Advertising Standards Authority (ASA) has just launched a dedicated web page where it is naming and shaming influencers who have persistently failed to disclose when their Instagram posts are a...

ASA ruling: Pretty Little Thing TikTok promotion This post concerns a complaint made to the ASA about a video posted on TikTok by the Wave House. I’ll assume you all know the basics of what TikT...

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofco...

Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming cons...

Molly-Mae Instagram prize giveaway You remember Molly-Mae Hague, don’t you? She’s sweet, a little bit ditzy and she coupled up with Tommy Fury from pretty much the moment she arrived on day five...

So perhaps it wasn’t major news for most people, but those of us in the prize promotions industry sat up and took notice when ITV recently informed broadcast watchdog Ofcom that it had realised the...