Are you sitting comfortably? Good, because today I’m going to tell you a story about unfortunate influencer and reality TV star Olivia Buckland. You might remember Olivia from Love Island 2016, where she coupled up with Alex Bowen. Sadly, they didn’t win the show, but Olivia had a fairy-tale ending nonetheless, because, yes reader, she […]

When it comes to affiliate marketing promotions and how they should be labelled on social media, one could be forgiven for thinking it’s something of a grey area, as in the last few months there have been a number of high-profile influencers who’ve been tripped up by the CAP Code. And yes, I’m talking about […]

Last week saw the publication of An Influencer’s Guide to Making Clear that Ads are Ads. Produced by CAP ain conjunction with the CMA, it’s 20 pages of clear information and advice, nicely presented and written in a chatty style, and it’s very much welcomed, because we’ve needed something like this for some time now. […]

I look forward to Wednesdays, because that’s the day the ASA publishes its latest rulings and it’s a great way to learn, but sometimes the cases where a complaint isn’t upheld are even more interesting than those where it is. This week’s decision on whether an Instagram post from an influencer called Zoë de Pass, […]