Promotional Compliance is at the heart of all Prizeology projects – not only is it crucial to the success of any promotion, protecting entrants and the Promoter alike, but regulations must be follo...

Winners brassed off by Brewdog’s ‘solid gold’ prizes It would seem all that glitters is not gold. In fact, this was certainly the case for winners of Brewdog’s recent gold can prize promotion. A...

The Advertising Standards Authority (ASA) has just launched a dedicated web page where it is naming and shaming influencers who have persistently failed to disclose when their Instagram posts are a...

ASA ruling: Pretty Little Thing TikTok promotion This post concerns a complaint made to the ASA about a video posted on TikTok by the Wave House. I’ll assume you all know the basics of what TikT...

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofco...

Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming cons...

Molly-Mae Instagram prize giveaway You remember Molly-Mae Hague, don’t you? She’s sweet, a little bit ditzy and she coupled up with Tommy Fury from pretty much the moment she arrived on day five...

So perhaps it wasn’t major news for most people, but those of us in the prize promotions industry sat up and took notice when ITV recently informed broadcast watchdog Ofcom that it had realised the...

Prize promotions and the junk food ban. The government has announced it will be legislating to end the promotion of foods high in fat, sugar or salt (HFSS). It’s going to do this by banning broadca...