Last week the Competition and Markets Authority (CMA) announced that 16 celebrities had agreed not to break the law. OK, that might be overstating it slightly, but the CMA says a number of high-profile influencers have made a ‘formal commitment’ that when they are paid to endorse products or receive products as a gift or […]
READ MORE >Happy new year and welcome back! I hope you had a good break and didn’t over-indulge to the point of discomfort. I’m not a great one for resolutions, but I did take some time while I was off to think about the coming year and what challenges lie ahead for Prizeology and the prize promotions […]
READ MORE >So this post is on an ASA ruling from a couple of weeks ago, which I’ve been meaning to blog about. It concerns a Facebook prize draw run by a digital marketing agency called Vindicta, which, I’ve got to be honest, could be an Apprentice team. Also, I wonder why you’d give your company a […]
READ MORE >Are you sitting comfortably? Good, because today I’m going to tell you a story about unfortunate influencer and reality TV star Olivia Buckland. You might remember Olivia from Love Island 2016, where she coupled up with Alex Bowen. Sadly, they didn’t win the show, but Olivia had a fairy-tale ending nonetheless, because, yes reader, she […]
READ MORE >When it comes to affiliate marketing promotions and how they should be labelled on social media, one could be forgiven for thinking it’s something of a grey area, as in the last few months there have been a number of high-profile influencers who’ve been tripped up by the CAP Code. And yes, I’m talking about […]
READ MORE >