A man called Peter Wilson was recently the subject of an ASA ruling. Back in March this year he ran a promotion on Instagram. It was a giveaway and the prize was a voucher for £100. A winner was drawn, but she didn’t receive her prize and challenged whether the promotion had been conducted fairly. […]
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Research and Insights
his is the story of an email, a website and a sponsored Facebook post describing two promotions that offered the chance to win a new home. If you’re quick on the uptake (and have read the title) you’ll have worked out that this post is about a complaint to the ASA. In fact, there were two related complaints to the ASA and the subject of those complaints was the property raffle promoter, Raffle House.
READ MORE >So here’s another recent ruling from the ASA and this time the complaint was related to a blog by an influencer called the Londoner about a holiday she, her partner and their new-born baby took at a rather fancy villa just outside Marrakech. I must say the place looks incredible – ‘eclectic’ décor, pool and […]
READ MORE >The other day I read a good piece in Vice by Lauren O’Neill, a staff writer specialising in millennials and the internet. It was a report about BorderlessLive, which, says Lauren, was billed as the UK’s first ‘influencer festival’ and which took place in East London in early September. The event focussed on the travel […]
READ MORE >The ASA has just published a report called The Labelling of Influencer Advertising and the key finding is that people find it hard to identify when social media posts by influencers are ads. I mean, who knew? Well, actually, we did. Far be it from me to blow Prizeology’s own trumpet. In fact, so modest are we […]
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