INCREASE SALES, ENGAGE CUSTOMERS AND BUILD AWARENESS

We help brands, agencies and businesses do exactly that – it’s the art and science of prize promotions.

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TERMS AND CONDITIONS

Don’t copy them from the internet! We'll write you the perfect set for your promotion. (And if you think compliance is expensive, try non-compliance...)

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SOCIAL MEDIA & INFLUENCERS

You might have guessed we’re know-it-alls about compliance on all platforms. And not in the least big-headed either.

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LOYALTY AND PARTNERSHIP MARKETING

We have a special way with customers and brands. And dogs.

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ON THE BLOG

Industry insight (and a lot of chat) on the Prizeologist, our need-to-read blog.

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TERMS AND CONDITIONS

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TERMS AND CONDITIONS

Writing terms and conditions is a fine art – one we’ve mastered spectacularly!

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PRIZE SOURCING

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PRIZE SOURCING

It’s not a prize promotion without prizes, is it? Which is where we come in...

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LOYALTY AND PARTNERSHIP MARKETING

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LOYALTY AND PARTNERSHIP MARKETING

We’re good at making new friends. And we like introducing our new friends to our old friends.

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LEGAL AND BEST PRACTICE ADVICE

We ensure your promotions comply with all the relevant UK legislation and the CAP Code, which regulates promotional activity in the UK. It’s quite complicated and all in the detail, but suffice to say we make sure your promotion, your customers and your brand are fully protected from the long arm of the law.

And that applies outside the UK, too. What’s legal here may not be legal there, so rest assured our reach is global and, thanks to our international connections, we’ve got a firm grip on the different regulations in place in different markets, too.

If you think compliance is expensive, try non-compliance! Our commitment to best practice and the highest industry standards delivers financial and reputational protection. In short, our aim is complete compliance and no complaints – and you can’t say fairer than that, m’lud.

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TERMS AND CONDITIONS

From on-pack to online by way of social media, any prize promotion you run must have terms and conditions. Without them your promotion will breach the CAP Code (that’s the UK rule book for non-broadcast marketing communications).

Robust terms and conditions also protect your promotion, your customers and your brand, but they don’t need to be stuffy. We write them to reflect your sparkling personality. And we guarantee your customers will read and understand them.

Terms and conditions must appear on any artwork or materials associated with your promotion, so we can do you a short version, too. We can even write them for other territories in other languages. Oui, c’est vrai!

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PRIZE SOURCING

High-value or high-volume, but always high-quality, our prizes are matched to what your customers want and tailored to your activation or brand.

Maybe you’ve got a wish list. It could be a great gadget, the latest electronic device or an out-of-this-world experience. But we also proactively source prizes. We make it our business to monitor consumer trends and understand consumer behaviour. We know what works – and what doesn’t – so we’re perfectly placed to come up with creative ideas for prizes that tie in with your promotional objectives.

Just so you know, we have two basic approaches to sourcing prizes. We can source them in exchange for media space or we can purchase them. We’ve got really great connections and we’re pretty sharp negotiators, so we make the most – and often much more than you’d think – of your budget. Which is, we believe, what you call a win-win situation.

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LOYALTY AND PARTNERSHIP MARKETING

It’s our delight to help brands, businesses and agencies engage people through tactical partnerships. They’re mutually beneficial and when we all work together we can achieve so much more.

Let’s be frank, most brands find building loyalty and generating those repeat purchases tough. We can source prizes or offers for loyalty schemes and promotions. We can also help you with reward or point-based gamified campaigns.

We’ll make the introductions, nurture the relationship – there’s bound to be someone in our social circle who’s the perfect match for you. When two (or more!) brands come together to make one promotion it puts a spring in our step. We’re softies at heart and always chuffed to play Cupid. Ahhh.

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SOCIAL MEDIA AND INFLUENCERS

Social media is the land of milk and honey for prize promotions, but it can turn sour and get a bit sticky very quickly. Facebook, Twitter, Instagram, Snapchat and the rest – there are definite dos and don’ts, but we help you deliver maximum effectiveness within the legal constraints. We know what works, we make a point of keeping up, and we can manage your campaign feeds or work with your digital agency.

Social influencer campaigns must comply with the CAP Code, which regulates promotional activity in the UK. We advise on and monitor paid-for online content, including negotiations with bloggers and celebrities, and ensuring the right disclosures are made. Where consumer trust and your reputation are at stake, you simply can’t afford to get it wrong, so we make sure you get it right.

So to prove how great we are at social media, this is where we insert some emojis – but we’re not going to do that.

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VERIFICATION, SEEDING AND PROMO SECURITY

Is your winner who they say they are? Do they own their submission? Have they got the receipt to prove they purchased your product? We hate to assume the worst of people, but it pays to avoid any, er, embarrassing outcomes and check everything is above board, so we do the detective work to verify your winners.

Whatever the mechanic, we monitor and audit entries and votes to ensure there are no duplicates or suspicious patterns. We do broadcast verification for TV voting, too.

And we handle seeding, so large-scale promotions deliver the reach you need, and prizes are allocated on a fair and random basis. In fact, we can be there on site to confirm that. Oh yes. We’ve got eyes everywhere and we keep ’em peeled.

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WINNER MANAGEMENT AND PRIZE FULFILMENT

Tears of joy quickly give way to wails of disappointment if your winners aren’t treated like royalty. And then you lose the positive brand associations you’ve invested in generating. After all, you want your winners to become brilliant advocates for your brand (not take to social media to tell all and sundry about their poor experience).

So we make your winners feel warm and fuzzy. We make them glow. We make them light up at the sight of your logo. We do this by notifying them of their win promptly and politely, giving them a named contact and answering all their questions. We can send prizes out ourselves or manage the dispatch process, but, crucially, we make sure winners get their prizes on time.

Attention to detail, problem-solving and the personal touch are what you can expect from us – because happy winners, who’ll tell your brand story for you, are the real prize.

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WINNER SELECTION

You can’t just pull a name out of the proverbial hat, because it’s against the UK’s CAP Code. Winner selection must be fair and genuinely random. And that’s an area we specialise in.

Any judging process or draw must have an element of independence. Our verified random generator selects hundreds, nay thousands, of winners and runners-up in seconds. In short, it guarantees impartiality and independence, which maintains the integrity of your campaign.

If your competition has an element of skill, we can build you a bespoke judging platform, supply independent, qualified judges or act as the independent judge, and scrupulously manage the whole process of finding your winners.

And that hat? Why not wear it? It suits you.

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CAMPAIGN CONSULTANCY

See us as a resource. Run your ideas past us. Get our input. Ask us for our insight. This is bespoke, like everything we do, so we’re at your service.

Imaginative strategies for innovative, successful and effective prize promotions are what we specialise in. Standalone or integrated, any platform or mechanic, (pretty much) anywhere in the world – whatever kind of prize promotion you’re after, we can help you plan it so it hits the mark, no matter what. We’ll also ensure it meets all relevant regulations, because compliance is at the core of everything we do.

We can also help you implement your ideas by taking on the project management ourselves or collaborating with other agencies. And that’s it really, so… over to you.

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RISK MANAGEMENT

If a promotion outperforms your wildest dreams, you could be left out of pocket. That’s why we offer fixed fee promotions. We won’t go into details here (get in touch and we’ll talk you through it), but it’s a type of insurance so that if, say, the number of prize claims exceeds the number you’ve allowed for, you don’t bust your budget.

It’s true, prize promotions can carry all sorts of potential risks. Legal breaches leading to financial penalties, negative PR, damage to your reputation... Alarmed? Don’t be, because our expert advice on legal compliance and best practice helps you minimise those risk factors… And breathe out…

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WINNER LISTS

It may be a bit of a bore, but under the CAP Code, the UK rule book for non-broadcast marketing communications, winners’ names and counties must be made publicly available. It’s easy to let this slip, but there’s a timeframe and you need to be mindful of data protection.

To ease the pressure, we’ll gladly take this on for you. There are various approaches we can use and for multiple winners or lots of lists we even offer bespoke hosting… No worries. You’re welcome!

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DATA PROTECTION

There’s the data protection legislation, the regulations around privacy and electronic communications, and then there’s the CAP Code. We look them in the eye. We stare them down. We get data protection right. And we make sure our clients get it right, too.

But there’s a change a-coming. The date ringed on our calendar is 25 May 2018, when new, ultra-tough data protection legislation comes into force. It will affect anyone who collects, stores or processes personal data. So, as you would expect, it’s already firmly in our sights.

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AND THERE'S MORE

SOCIAL MEDIA AND INFLUENCERS

We know everything there is to know about social media (and not because we’re on it all the time)

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VERIFICATION, SEEDING AND PROMO SECURITY

Don’t talk to us now. We’ve gone undercover!

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WINNER MANAGEMENT AND PRIZE FULFILMENT

We’re suckers for winning smiles and know you are, too.

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WINNER SELECTION

And the winner is… not as easy to pick as you might think.

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CAMPAIGN CONSULTANCY

We’re there for you on this. We’ve got the expertise and it would be daft not to draw on it.

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RISK MANAGEMENT

Prize promotions can be a risky business, but calm down, take a deep breath. You’re safe with us.

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WINNER LISTS

We love to-do lists. Couldn’t function without them. So cross this off yours and add it to ours.

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DATA PROTECTION

Just don’t go there. For us, data protection is personal.

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ABOUT US

How to run a prize draw? Yup, we know that. Where to source an outlandish prize? We’ve got that covered. How to prevent prize promotions ending in disaster? Tick.

Strategy

Prizeology handles all aspects of prize promotions, in any space. We specialise in strategic solutions for brands, businesses and agencies. Our tactical promotions drive engagement and sales, deliver maximum value for your budget and are implemented with precision. Want to retain or build your customer base, find followers or produce user-generated content? We’ll work with you and your partners to make it all run exactly to schedule.

Expertise

We can do magic moment, instant win, text to win, prize draw, competition and any other type of prize promotion you can conjure up. And that’s in the real world or on any social media platform, including Facebook, Twitter, Instagram and Snapchat. We can also support planned activity around brand activations or experiential marketing campaigns.

Compliance

Key to everything we do is compliance. You might think compliance is an added extra, a nice-to-have, but you’re wrong! It’s the foundation of any successful promotion. Our specialist knowledge protects you from reputational and financial damage. And that protection is worth having, because if you think compliance is expensive, try non-compliance!

Experience

Our founder and Chief Prizeologist is Sarah Burns, who has two decades of experience in prize promotions* (Yes! Unbelievable!). She’s a leading light in the promotions industry, an IPM Board Director and, in recognition of her work on raising awareness of scams, the National Trading Standards Scam Team has made her a Scambassador.

Fun

At Prizeology we’re great at creative ideas and solutions – that’s the art part. But we’re also great at innovative logistics and technology – that’s the science part. We’re always up for a challenge and we’re tons of fun, too.

*And in case you’re wondering, over the years she’s worked closely with Tesco, Ecover, Muller, Mazda, Wonga, Itsu, Method… the list goes on…

WE ARE PROUD TO WORK WITH

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Top holiday prizes for 2018

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How to run a 2018 World Cup promotion

The world will be going football crazy this summer. It happens once every four years, but for three weeks, from 14 June to 15 July, the 2018 World Cup is taking place, this time in Russia, and everyone will be talking about it. People will be congregating in front of screens in pubs and living […]

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