On-pack promotion use the space on a product’s packaging to advertise the opportunity to win prizes like cash, vouchers, consumer goods and holidays. They’re very effective, particularly for bra...
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This one’s pretty simple really, so we’ll keep it quick and to the point: however you’d like to structure your prize promotion, we can deliver.
Standalone or integrated, any platform or mechanic – whether activation or campaign is on pack, in store or social, and whether it requires text to win or digital entry with a microsite, we can put it together for you.
And, of course, we’re a very experienced prize promotions agency with thousands of campaigns to our name, so if you’re not sure what you need, we’re here to listen to what you want to achieve and to advise you.
Compliance is at the heart of everything we do - it's not an-add on or a nice to have, or a call to someone else for advice - all our prize promotions are built with this as a starting point.
We only produce one-offs, tailored to you, your promotional marketing objectives and your customers. Let’s start with a conversation about what you want to achieve.
Any projects given to Prizeology are always planned with the utmost care and attention. Everything is always within budget and they are a delight to work with.
We have worked closely with Prizeology on numerous campaigns and they have consistently provided full plans that solve and overcome our business challenges and deliver on brief.
Prizeology is a fantastic agency to work with, not only are they supportive throughout all stages of a project but also strategic in their planning and execution of projects ensuring that the brand's goals and objectives are at the forefront of each campaign. They are an incredible team whose insights and support is invaluable to our business.
Case Studies
SPAR invited customers to collect a scratch card instore for a chance to win thousands of prizes with this no purchase necessary promotion.
READ THE Spar CASE STUDY
Fans of Hula Hoops, Big Hoops, McCoy’s, Skips and Nik Naks were invited to ‘Take your lunch to the next level’ courtesy of KP Snacks by entering an on-pack text-to-win prize promotion
READ THE KP Snacks CASE STUDY
To celebrate 25 years since the launch of Starmix, HARIBO ran its largest ever on-pack promotion on share-size bags of Starmix, Tangfastics and Supermix.
READ THE Haribo CASE STUDYFrom Our Blog
Research and Insights
Can a promotion be challenged or reported to the ASA?
Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly they can report it to the Advertisi...
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Research and Insights
What is an on-pack promotion?
An on-pack promotion is a shopper marketing tool which gives customers the chance to win a prize and advertises that opportunity on a product’s packaging. On-pack promotions are frequently used ...
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