Spar Case Study
SPAR invited customers to collect a scratch card in-store for a chance to win thousands of prizes with this no purchase necessary promotion.
Prizeology provided an end-to-end solution which included URN generation and printing scratch cards in line with SPARs distribution ratios; microsite for entry, linked to scratch card URN with winning moments weighted in line with distribution ratios. We , from created the URNs, and built and managed the mobile built in anti-fraud measures to ensure the promotion integrity was not compromised. We were responsible for all prize sourcing – prizes included holiday vouchers, Red Letter Day vouchers, BEATS headphones, BOSE portable speakers and inflated lazy beds– as well as prize fulfilment and winner management.
The promotion was a success as it hit client’s increased in-store footfall target. Feedback from customers was excellent and engagement high.