It's no secret that the key to a successful brand activation campaign is creating a shareable experience. The dream scenario? Customers share their experience with all their mates, colleagues, fami...

Women’s World Cup promotions This year is World Cup year. However, I’m aware that there are World Cups in many sports so, to clarify, it’s a football World Cup year and, should further clarity b...

Jubilee prize promotions: don’t make these five mistakes I certainly wouldn’t describe myself as a monarchist, but hats off – or should that be crowns off? – to the Queen, because much as I love...

Easter prize promotions: don’t make these five mistakes What comes to mind if I say the word ‘Easter’ to you? A nice big chocolate egg? A freshly toasted hot cross bun dripping with melted butte...

How do prize promotions make your shopper marketing campaigns more successful? Following the pandemic, there’s definitely a need to increase in-store footfall and on-pack prize promotions are pe...

Prize draw FAQs: Everything you need to know about prize promotions Prize draws are a specialist segment of promotional marketing, shopper marketing and brand activation. Even for those who’ve b...

International prize promotions: recent rule changes Promotions in Canada Quebec. It’s the second-largest province in Canada in terms of population and the largest in terms of area. Its capita...