Easter prize promotions: don’t make these five mistakes What comes to mind if I say the word ‘Easter’ to you? A nice big chocolate egg? A freshly toasted hot cross bun dripping with melted butte...

How do prize promotions make your shopper marketing campaigns more successful? Following the pandemic, there’s definitely a need to increase in-store footfall and on-pack prize promotions are pe...

Prize draw FAQs: Everything you need to know about prize promotions Prize draws are a specialist segment of promotional marketing, shopper marketing and brand activation. Even for those who’ve b...

International prize promotions: recent rule changes Promotions in Canada Quebec. It’s the second-largest province in Canada in terms of population and the largest in terms of area. Its capita...

Choosing which prize promotions agency to hire can be challenging, so we’ve put together some tips for how to choose a prize promotion agency that should hopefully make the whole decision-making pr...

ASA ruling: East Midlands Railway competition You may be able to cancel a train, but you can’t cancel a competition, as East Midlands Railway (the trading name for Abellio East Midlands) discove...

You and I may have spent the summer jetting off to foreign climes (if only!), but the good folks at the ASA have clearly been hard at work. They recently upheld a trio of complaints – against fashi...

I’ll be honest. Until very recently I hadn’t heard of Briley Powell, but thanks to the ASA I now know she’s an Instagrammer. Indeed, you might call her an influencer. However, this isn’t so much ab...

Prize promotions are a cost effective way to launch a new product, create a brand buzz, generate more sales and followers, reward loyalty or simply leave your customers with a warm, positive feelin...