Avid readers of this blog – and I know you’re out there – may recall that back in September last year I wrote about an Instagram prize giveaway run by Molly-Mae Hague, she who came second on the fi...

Prizeology obtains ISO 27001 accreditation again Here at Prizeology we handle a lot of data. I’d like to be able to quantify that data, but I don’t think I can. I’m not even sure what units I wo...

It’s been a while since I’ve talked about how to running a prize promotion on Facebook  but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because...

I like a piece of toast and marmalade in the morning. Sometimes I have a sandwich, usually hummus and carrot, for lunch. And when it comes to comfort eating, you can’t beat a nice, thick piece of b...

Last week, ASDA launched an online ‘spin the wheel’ instant win prize promotion campaign. The copy stated, ‘If the text “£100 win” appears at the top of the wheel, with the arrow pointing to that s...

Bewitching Halloween prize promotions Strangely enough, whenever I leave the house I see people wearing masks, so perhaps the build-up has started early this year. Granted, I don’t have the gift...

September is here and the kids have finally gone back to school. Admittedly, they may well be sent home again shortly, but in the meantime I’m sure you’re ready to crack on with some prize promotio...

Cash prizes – the perfect solution Prizes. I’ve written about them rather a lot in the past, which is hardly surprising since prizes are our business at Prizeology. Indeed, prize sourcing is one...

ASA ruling: Adwick Caravans Caravans. I’ve never been particularly taken with the idea of them. Sure, the prospect of hitting the open road is rather attractive at a time like this; but to be ho...