ASA ruling: Adwick Caravans Caravans. I’ve never been particularly taken with the idea of them. Sure, the prospect of hitting the open road is rather attractive at a time like this; but to be ho...

Prize sourcing FAQS In this blog, which is part of our somewhat ad hoc new series of posts about various different aspects of prize promotions (see also our FAQs on winner management), I’d like ...

If you’re particularly observant – and you’re forgiven if you’re not – you will have noticed that there have recently been some updates to the Prizeology website. Essentially, they’re fairly minor ...

Here on the Prizeology blog we probably don’t share enough of the actual work we do, but for now we’re super-excited to tell you about a major project we’ve been working on with the lovely people a...

Prize promotions is a fairly specialist segment of sales promotions/promotional marketing, which in itself is a fairly specialist segment of marketing, so I thought I’d start 2020 with a new series...

Love is in the air. Or it will be come 14 February. And Valentine’s Day is a lovely theme for a prize promotion, plus it’s a good post-Christmas promotional milestone to mark. All businesses want t...

In this post I’m going to focus on a prize promotion mechanism called an instant win. No doubt you’re ahead of me here, but, yes, an instant win is a type of prize draw in which a consumer wins ins...

Like everyone else, I can’t believe it’s 2020. Where did the last two decades go?! But anyway, welcome back and happy new year! I used the Christmas break to reflect on what lies ahead, for both th...

To be honest, if you don’t love Christmas and aren’t comfortable in reindeer deeley boppers you probably won’t want to come and work for Prizeology. Christmas is the most wonderful time of the year...