In order to make the most of Pepsi Max’s budget, Prizeology created a fixed fee prize promotion in which consumers were offered the chance to enter a draw to win one of thousands of prizes.
When they purchased the client’s products in a café or bar, customers were given a scratch card with a concealed URN. Once they had revealed the URN, customers could text it to a mobile platform in order to determine whether they were winners or not.
Prizeology created the URNs, and built and managed the mobile platform which included a text element for entry. We had built in anti-fraud measures to ensure the promotion integrity was not compromised. We were responsible for all prize sourcing – prizes included ASOS vouchers, Love2Shop vouchers, Red Letter Day vouchers, JBL speakers JBL headphones, tickets to O2 Academy gigs and Nintendo Switch units – prize fulfilment and winner management.
The promotion was delivered with efficient and effective, making excellent use of the budget. The mechanic was engaging and customer response exceeded expectation.