Case Studies

Prizeology was asked to undertake a campaign for the German division of QVC, which was celebrating its 25th anniversary in August 2021. The request was prompted by an extremely successful prize promotion that Prizeology had run for the UK division of QVC earlier in the year

In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes

Fans of Hula Hoops, Big Hoops, McCoy’s, Skips and Nik Naks were invited to ‘Take your lunch to the next level’ courtesy of KP Snacks by entering an on-pack text-to-win prize promotion

Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes by collecting a code from the ‘best before’ tag on their loaf of bread.

To celebrate 25 years since the launch of Starmix, HARIBO ran its largest ever on-pack promotion on share-size bags of Starmix, Tangfastics and Supermix.

Prizeology created a fixed fee prize promotion in which consumers were offered the chance to enter a draw to win one of thousands of prizes.

This was Symington’s biggest Mug Shot promotional activation to date.

SPAR invited customers to collect a scratch card instore for a chance to win thousands of prizes with this no purchase necessary promotion.

The Absolut Creative Competition challenged amateur artists across the globe to create an original work of art inside the iconic Absolut bottle shape.

Weetabix ran a promotion to retailers based on a text-to-win mechanic, in order to increase sales across a variety of products.

Samsung ran a special promotion offering a free 64Gb micro SD memory card.

Purdey’s ran a competition which associated the product with a growth mindset.

Boots approached us because they were concerned about the security of the data collected from in-store promotions which they were administering themselves.