In the summer, a Hampshire car dealership called Hendy ran a prize draw to win a Ford Fiesta. Four people subsequently complained to the ASA on the grounds that the prize had not been awarded fairl...

Influencer marketing is on the increase. Marketers are spending more money on this than ever before. If an influencer is paid to promote a product on social media, the commercial relationship betwe...

The ASA has just upheld a complaint against the Health Lottery, a bona fide society lottery that raises money for health-related good causes in the UK, ruling that the Health Lottery had exaggerate...

The ICO is the subject of the second of the Prizeologist’s short posts on the organisations which regulate how prize promotions are run (the first looked at the ASA – you can read that here). Na...

There was a mixed reaction to Twitter extending its character limit to 280. Actually, it wasn’t really a mixed reaction, it was a negative reaction. Some Twitter users bemoaned the loss of the art ...

Here at the Prizeologist we thought it might be helpful to do a series of short posts on the organisations which regulate how prize promotions are run – so that’s what we’re going to do. First up i...

Newcastle’s famous party girl and controversial reality TV show personality, Marnie Simpson, found herself making headlines again this week, and for once they had nothing to do with her dramatic lo...

We run prize draws on social media for our clients, and we’re often we’re asked to ramp up engagement by administering a RT to win mechanic on Twitter. Unless you have a prize for which an element ...

Influencer marketing is on the increase as evidenced by both my Instagram feed and several reports that suggest as much as 40% of traditional marketing budgets in the UK are now being spent on infl...