Name: Office of Communications (Ofcom) Need to know: Ofcom is the body that regulates communications in the UK. Its remit covers the TV, radio and video-on-demand sectors, fixed-line telecoms (o...

Twitter messages can now be 280 characters long and that’s good news for promoters. If you want to know why, see this post. But if you still can’t fit abridged terms and conditions into a single tw...

A Facebook competition or prize draw can be an inexpensive way to engage customers and build awareness. You can run one yourself with relatively little effort, so here are a few insider tips and tr...

Winner verification is a key aspect of successful promotions and competitions, but it’s often overlooked. Failing on the winner verification front can do serious reputational and financial damage t...

In the summer, a Hampshire car dealership called Hendy ran a prize draw to win a Ford Fiesta. Four people subsequently complained to the ASA on the grounds that the prize had not been awarded fairl...

Influencer marketing is on the increase. Marketers are spending more money on this than ever before. If an influencer is paid to promote a product on social media, the commercial relationship betwe...

The ASA has just upheld a complaint against the Health Lottery, a bona fide society lottery that raises money for health-related good causes in the UK, ruling that the Health Lottery had exaggerate...

The ICO is the subject of the second of the Prizeologist’s short posts on the organisations which regulate how prize promotions are run (the first looked at the ASA – you can read that here). Na...

There was a mixed reaction to Twitter extending its character limit to 280. Actually, it wasn’t really a mixed reaction, it was a negative reaction. Some Twitter users bemoaned the loss of the art ...