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Research and Insights

What people really think about influencer marketing

Sarah Burns |  19/02/2018
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Research and Insights

Influencer marketing research – what consumers really think

Sarah Burns |  12/02/2018
As you know, at Prizeology we work with brands and influencers to ensure they get the disclosures right – it’s part of our focus on compliance – but I was interested in what consumers think about i...
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Research and Insights

ASA influencer ruling on Stephanie Davis Instagram post

Sarah Burns |  3/01/2018
I can’t help feeling rather sorry for Stephanie Davis. It has to be said the former Hollyoaks actress is no stranger to problematic high-profile relationships (ref Celebrity Big Brother 2016 etc) a...
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Research and Insights

Know your regulatory body: the Gambling Commission

Sarah Burns |  20/12/2017
In this, the fourth of our posts on the organisations which regulate the prize promotions industry – the first three covered the ASA, the ICO and Ofcom – we look at an organisation which ups the an...
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Research and Insights

Closing dates and cash alternatives

Sarah Burns |  15/12/2017
The décor isn’t really to my taste and the garden looks as though it could do with a bit of work, but for £5 you can enter a draw to win a home in Blackheath, a rather nice part of southeast London...
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Research and Insights

Know your regulatory body: OfCom

Sarah Burns |  12/12/2017
Name: Office of Communications (Ofcom) Need to know: Ofcom is the body that regulates communications in the UK. Its remit covers the TV, radio and video-on-demand sectors, fixed-line telecoms (o...
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Research and Insights

Why competitions need terms and conditions

Sarah Burns |  6/12/2017
Twitter messages can now be 280 characters long and that’s good news for promoters. If you want to know why, see this post. But if you still can’t fit abridged terms and conditions into a single tw...
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Research and Insights

How to run a Facebook competition

Sarah Burns |  4/12/2017
A Facebook competition or prize draw can be an inexpensive way to engage customers and build awareness. You can run one yourself with relatively little effort, so here are a few insider tips and tr...
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Research and Insights

5 times the wrong winner was announced

Sarah Burns |  1/12/2017
Winner verification is a key aspect of successful promotions and competitions, but it’s often overlooked. Failing on the winner verification front can do serious reputational and financial damage t...
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