What people really think about influencer marketing

Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly they can report it to the Advertisi...

Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly effective vehicles for rewarding customer lo...

The CAP Code is a set of rules that governs all non-broadcast advertising in the UK. It covers print ads, online ads and all forms of direct marketing, including prize promotions. The ‘CAP’ in C...