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Research and Insights

Jeez Louise – brand bears the brunt of influencer blunder

Sarah Burns |  27/07/2018
I like Louise Thompson. You know, she of Made In Chelsea (she came fourth in series 2 of The Jump as well). Yes, she’s had her issues with anxiety and binge-drinking, but then being a reality TV st...
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Research and Insights

Prize promotions – public knowledge and understanding

Sarah Burns |  5/07/2018
Let me ask you a question. Who do you trust most? Your family and your friends, of course, and it’s the same when it comes to entering a prize promotion. According to the research into prize promot...
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Research and Insights

Prize promotions – response rates for different context

Sarah Burns |  27/06/2018
As you may or may not remember, I’ve been updating you on some of the additional findings of the research that was carried out for Prizeology earlier this year. I’m doing a short series of posts fo...
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Research and Insights

Prize promotions – do people read terms… and more!

Sarah Burns |  22/06/2018
Earlier in the year Prizeology commissioned some research into the public’s attitudes towards a range of topics in which I have a professional interest, including prize promotions, prize draw scams...
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Research and Insights

Not so savvy: young people at risk from prize draw scams

Sarah Burns |  11/06/2018
We all know who the archetypal scam victim is, don’t we? That’s right. It’s an elderly person living alone – or is it? The National Trading Standards Scams Team (which, as you may or may not recall...
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Research and Insights

The power of Pinterest promotions – and a note on influencer transparency

Sarah Burns |  26/02/2018
I have to admit I’m not much of a pinner. I don’t know why. Maybe I’m an impulse-buyer who’s better suited to Insta shopping, not someone who carefully pins and plans their purchases. Or maybe I’m ...
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Research and Insights

What people really think about influencer marketing

Sarah Burns |  19/02/2018
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Research and Insights

Influencer marketing research – what consumers really think

Sarah Burns |  12/02/2018
As you know, at Prizeology we work with brands and influencers to ensure they get the disclosures right – it’s part of our focus on compliance – but I was interested in what consumers think about i...
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Research and Insights

ASA influencer ruling on Stephanie Davis Instagram post

Sarah Burns |  3/01/2018
I can’t help feeling rather sorry for Stephanie Davis. It has to be said the former Hollyoaks actress is no stranger to problematic high-profile relationships (ref Celebrity Big Brother 2016 etc) a...
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