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Inspiration and Advice

Whatever you do, don’t ask the public!

Sarah Burns |  10/11/2017
Crayola must have been kinda blue when it’s recent online competition went into meltdown. Scientists had accidentally invented a new colour, which they called YInMn blue, but as that doesn’t exactl...
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Inspiration and Advice

In the Prizeology Hot Seat: Becky Munday

Sarah Burns |  3/11/2017
We start the first of our regular industry profiles with Becky Munday, CEO of Mando and Past Chair of the IPM in the Prizeology hot seat. With 19 years in promotional risk management, Becky has ea...
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Inspiration and Advice

How much do you really know about data protection?

Sophie Robertson |  20/10/2017
According to recent surveys, over 50% of businesses are not ready for GDPR. A staggering amount. Why so high? Brexit perhaps? This isn’t going to influence the government’s plans on implementing th...
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Inspiration and Advice

Thomas Cook Competition Complaint Upheld by ASA

Sophie Robertson |  18/10/2017
A promotion run by Thomas Cook was amongst the upheld ASA rulings published today. The travel agent ran a competition in June on their Twitter and Facebook channels, requesting entrants to film and...
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Inspiration and Advice

How to Keep Your Prize Promotion Data Protection Compliant

Sophie Robertson |  11/10/2017
Cyber-hacking and data theft have more than once made the headlines this year, most notably due to companies not having an adequate level of protection in place. TalkTalk received a record £400,000...
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Inspiration and Advice

Your Chance to Win an Amazon Echo!

Sarah Burns |  6/10/2017
As an industry authority on all things prize promotions, you can bet the Prizeology newsletter is full of information and advice you need to run an effective, and compliant, prize promotion. If you...
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Inspiration and Advice

10 Marketing Goals a Prize Promotion Can Achieve

Sarah Burns |  4/10/2017
Prize promotions are a mighty mechanic. No brand is too big, and no business is too small to run a competition or free prize draw. Read on to see what you could achieve by introducing a prize promo...
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Inspiration and Advice

How to Run a Pet Prize Promotion

Sarah Burns |  2/10/2017
It’s no secret that we’re dog mad at Prizeology. Pet parties, pampered pooches, we are those bonkers hound owners that you read about in THE POKE and think ‘who’ and ’why’? However, combine our com...
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