As it signalled it would earlier this year, the ASA has launched a consultation on influencer marketing and consumers’ ability to recognise when influencers and the brands they work with are advert...

I’m not going to apologise for talking again about the outcomes of Prizeology’s recent research into influencer marketing. The research produced some fascinating data and for me the most significan...

We need to talk about Instagram. It’s changed – and for the better if you’re a brand or, as I am, a prize promotions specialist. At the moment it also appears to be testing a number of other new in...

I recently posted about the holiday prizes people want to win in 2018 and that brought to the front of my mind an issue that I’ve been thinking about for a while: ethical prize promotions. The p...

A holiday is the ultimate prize in any promotion, but in case you’re wondering where should you send your lucky winners this year, I’ve collated a list of eight places which I predict will be espec...

The world will be going football crazy this summer. It happens once every four years, but for three weeks, from 14 June to 15 July, the 2018 World Cup is taking place, this time in Russia, and ever...

Prince Harry and Meghan Markle are getting married in St George’s Chapel, Windsor, on 19 May, in what is set to be one of the most talked about and popular public events of 2018. Even if we don’t g...

I blame Twitter, which loves a celebratory hashtag, especially if cats are involved, but these days there’s a national day for pretty much everything, especially if you’re an American. National Hom...

Instagram works really well as a platform for competitions and prize draws. There are around 800 million people actively using it every month and asking people to upload photos or short videos to w...