Prize promotions are a mighty mechanic. No brand is too big, and no business is too small to run a competition or free prize draw. Read on to see what you could achieve by introducing a prize promotion into the marketing mix.
- Create brand awareness
No one knows who you are? Launching a prize draw or competition will give your product or brand stand out amongst a very crowded market place.
- Reward customer loyalty
Show your customers how much you love them. Offer them the chance to win a prize for their commitment to your brand.
- Increase followers
Want more chums on FB, more followers on Twitter or more hearts on Insta? You can easily encourage people to do any of these by offering a prize incentive for their interaction.
- Create user generated content
Looking for some content created by your customers? You’ll get much better engagement by offering the them a chance to win something in return for their effort.
- Drive sales
Want to sell more products? Give customers an even better reason to buy them.
- Encourage repeat purchase
If you give customers more than one opportunity to win, they’ll be back for more.
- Encourage trial
If you need a mechanic to give customers a little extra encouragement to try your services or product, look no further than a giveaway. Enter everyone who makes a purchase into a draw to galvanise sales.
- Incentivise action
You’ll have an even more robust response rate to your survey, or an increase in sign-up to your newsletter if you dangle a carrot. Watch that list grow!
- Increase site visits
Prize draws on websites bring in traffic. And, participants are likely to share amongst friends, family and colleagues resulting in more visits. Boom!
- Increase footfall
To get more people through that door, give them an additional reason to pop by.
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