Has World Cup fever prompted brands to make promises they can’t keep?

Prizeology’s founder and MD, Sarah Burns, was interviewed for a piece in Elite Business Magazine on World Cup promotions and talked about the importance of complying with UK regulations and risk management, commenting, “Any brands running promotions need to plan carefully, understand the regulations and be aware that there are strict rules that must be adhered to in the UK. Under the UK regulatory code for promotional marketing, prizes can’t be withheld if they’ve been won. The Advertising Standards Authority will always uphold a complaint if a winner doesn’t receive a promised prize.”

In relation to the Auto Trader promotion, in which the company gave away a car as a prize every time the England football team scored a goal, she explained that, “Big brands running a promotion like this would have a risk management policy in place to ensure that they can still give away prizes without financial loss.”

See how Prizeology can help you with legal and best practice advice, and risk management.

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofcom, head bowed and cap in hand, to confess that a number of its on-air competitions had not been run fairly. Ofcom has now […]

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Scam alert: Cadbury chocolate hamper

Anyone out there who likes chocolate? Thought so. Anyone out there out who would like to win a hamper stuffed full of slabs of Dairy Milk, piles of Chocolate Buttons and handfuls of Curly Wurlys? Yes, thought so too, but if you do, don’t enter a prize draw on the Cadbury Reward Facebook page, because […]

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Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook  but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform as a […]

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