Prize promotions are a mighty mechanic. No brand is too big, and no business is too small to run a competition or free prize draw. Read on to see what you could achieve by introducing a prize promo...

Women’s World Cup promotions This year is World Cup year. However, I’m aware that there are World Cups in many sports so, to clarify, it’s a football World Cup year and, should further clarity b...

Jubilee prize promotions: don’t make these five mistakes I certainly wouldn’t describe myself as a monarchist, but hats off – or should that be crowns off? – to the Queen, because much as I love...

How to plan a brand activation - 7 prize promotions ideas It’s no secret that the key to a successful brand activation campaign is creating a shareable experience. The dream scenario? Customers ...

Easter prize promotions: don’t make these five mistakes What comes to mind if I say the word ‘Easter’ to you? A nice big chocolate egg? A freshly toasted hot cross bun dripping with melted butte...

How do prize promotions make your shopper marketing campaigns more successful? Following the pandemic, there’s definitely a need to increase in-store footfall and on-pack prize promotions are pe...

Prize draw FAQs: Everything you need to know about prize promotions Prize draws are a specialist segment of promotional marketing, shopper marketing and brand activation. Even for those who’ve b...