The Set for Life lottery

The article, which featured in the Sun Money section of The Sun, explains how the new Lifetime Lottery could result in happier winner stories, following from the disastrous revelations about winner flops such as checkout girl, Callie Rogers, who blew her £1.9 million win on make-up, clothes and cars.

The Set For Life draw was designed to appeal to players who would prefer stable, regular payments rather than one huge jackpot. Players are to pick five main numbers from 1 to 47, and one ‘life ball’ from 1 to 10. To hit the jackpot, all numbers must match.

Prizeology MD, Sarah Burns, was interviewed for this piece to discuss why receiving a £10,000-a-month “salary” for 30 years could be more beneficial. She said that although winning a huge jackpot can be exciting, “it can be easy to blow a large win if you don’t have the experience or support to spend wisely.”

“Even though the winner won’t be able to buy a new house or car immediately, a monthly sum is still a life-changing amount of money and the winner might never need to work again.”

Sounds good enough to us.

Check out how Prizeology can support you with your prize promotions, even if your prize budget is a little bit smaller than the lottery.

Postal scam prosecution: Kingstown Associate

In this blog I’d like to draw your attention to a recent story in the Yorkshire Post. The paper reports that in January York Magistrate’s Court fined a company £150,000 and ordered it to pay £10,000 in costs, after it was found guilty of perpetrating a postal scam. The company, which is called Kingstown Associates […]

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Prize promotion: HARIBO Starmix

Here on the Prizeology blog we probably don’t share enough of the actual work we do, but for now we’re super-excited to tell you about a major project we’ve been working on with the lovely people at HARIBO. To celebrate 25 years of Starmix, HARIBO has just launched its largest ever on-pack promotion. Consumers can […]

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Scam alert: Facebook Tesco voucher

Scam alert: Facebook Tesco voucher Here’s a quiz question for you: what year was Tesco founded? Admittedly it wasn’t a fact that I had at my fingertips, but according to Wikipedia the name Tesco was first used in 1924, when one Jack Cohen ordered some tea from someone called TE Stockwell and used his supplier’s […]

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