Planning an effective prize promotion

Chief Prizeologist, Sarah Burns put together an essential read for My Entrepreneur Magazine detailing how to run a successful promotion. From drafting terms and conditions to the regulations surrounding promotional marketing, our MD explains how “a carefully thought-through promotion” is “a very effective marketing tool”.

Sarah explains how following best practice will not only help you to avoid any negative PR, but will also ensure that your promotion is “legal and complies with all relevant rules and regulations.”

If you’re thinking about running a prize promotion and don’t know where to start, read the full post here or get in touch to see how we can help.

How to run prize giveaways on Instagram

Instagram prize giveaways are a popular growth hack adopted by both small businesses and large brands. They are a great method of promoting products and services, encouraging consumer engagement, as well as attracting new followers (Influencer, Molly Mae gained a whopping 308,237 new followers as a result of her Louis Vuitton giveaway). As prize promotion […]

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New Prizeology prize promotion for KP Snacks

New Prizeology prize promotion for KP Snacks Prize promotions specialist Prizeology has produced an on-pack, text-to-win promotion for KP Snacks, which launched 1 May and is currently in stores. Flashedpackets of Discos, Hula Hoops, McCoys, Nik Naks, Skips and Wheat Crunchies encourage customers to ‘Text to win the year in cash’, and there are 25 […]

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Scam alert: Dyson loyalty programme

Scam alert: Dyson loyalty programme A member of the public recently received an email from Dyson, giving them the chance enter a prize promotion. The email came from a genuine-sounding email address – contact@dyson.com – but the recipient was suspicious and forwarded it to Which’s scam alert service. At first glance the email certainly looked […]

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