Planning an effective prize promotion

Chief Prizeologist, Sarah Burns put together an essential read for My Entrepreneur Magazine detailing how to run a successful promotion. From drafting terms and conditions to the regulations surrounding promotional marketing, our MD explains how “a carefully thought-through promotion” is “a very effective marketing tool”.

Sarah explains how following best practice will not only help you to avoid any negative PR, but will also ensure that your promotion is “legal and complies with all relevant rules and regulations.”

If you’re thinking about running a prize promotion and don’t know where to start, read the full post here or get in touch to see how we can help.

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofcom, head bowed and cap in hand, to confess that a number of its on-air competitions had not been run fairly. Ofcom has now […]


Scam alert: Cadbury chocolate hamper

Anyone out there who likes chocolate? Thought so. Anyone out there out who would like to win a hamper stuffed full of slabs of Dairy Milk, piles of Chocolate Buttons and handfuls of Curly Wurlys? Yes, thought so too, but if you do, don’t enter a prize draw on the Cadbury Reward Facebook page, because […]


Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook  but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform as a […]

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