I recently wrote a fairly general post about the key issues you need to consider when running a global prize promotion, so in this post I thought I’d pick a country and highlight some of the spec...

The 2019 Oscars are almost upon us and if you’re a member of the Academy of Motion Picture Arts and Sciences, henceforth known as the Academy, you can take part in the process which determines wh...

Last autumn the entertainment retailer Zavvi ran an online prize draw to win a trip to Disneyland Paris. It was a great prize and to enter all you had to do was make a purchase on the Zavvi websi...

I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like chocolate. Easter isn’t quite so fren...

Is it complex? Yes. Is it worth it? Yes again. Running a global prize promotion may be challenging, but if it’s well-executed it can deliver worldwide exposure, consolidate your market position a...

I haven’t written about Instagram for a while, so I thought an update was overdue, especially as there have been some recent changes to the platform which affect how promotions can be run on it. ...

I know 2019 has barely got going, but before you know it the middle of February and Valentine’s Day will be upon us. Now I wouldn’t generally advocate pushing out a quick promotion, but actua...

  If you read our December newsletter (and if you're not already a subscriber, you can sign up via our website), you’ll know that Prizeology has recently received certification for IS...