Smoothie PR helps food businesses to do their own PR. One way of achieving PR objectives is by using influencers, and here at Prizeology we have expertise in influencer marketing compliance. Our MD, Sarah Burns, offers her top tips for brands working with bloggers.
Sarah talks about disclosing paid for content, explaining that “if there is a commercial relationship between a brand and an influencer, on social media outlets such as Instagram, Twitter and Facebook, content which meets certain criteria should be flagged with #ad.”
If becoming an Influencer Marketing compliance expert in less than 10 minutes tickles your fancy, you can read the full post here.