A smooth way into influencer marketing

Smoothie PR helps food businesses to do their own PR. One way of achieving PR objectives is by using influencers, and here at Prizeology we have expertise in influencer marketing compliance. Our MD, Sarah Burns, offers her top tips for brands working with bloggers.

Sarah talks about disclosing paid for content, explaining that “if there is a commercial relationship between a brand and an influencer, on social media outlets such as Instagram, Twitter and Facebook, content which meets certain criteria should be flagged with #ad.”

If becoming an Influencer Marketing compliance expert in less than 10 minutes tickles your fancy, you can read the full post here.

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofcom, head bowed and cap in hand, to confess that a number of its on-air competitions had not been run fairly. Ofcom has now […]

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Scam alert: Cadbury chocolate hamper

Anyone out there who likes chocolate? Thought so. Anyone out there out who would like to win a hamper stuffed full of slabs of Dairy Milk, piles of Chocolate Buttons and handfuls of Curly Wurlys? Yes, thought so too, but if you do, don’t enter a prize draw on the Cadbury Reward Facebook page, because […]

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Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook  but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform as a […]

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