A smooth way into influencer marketing

Smoothie PR helps food businesses to do their own PR. One way of achieving PR objectives is by using influencers, and here at Prizeology we have expertise in influencer marketing compliance. Our MD, Sarah Burns, offers her top tips for brands working with bloggers.

Sarah talks about disclosing paid for content, explaining that “if there is a commercial relationship between a brand and an influencer, on social media outlets such as Instagram, Twitter and Facebook, content which meets certain criteria should be flagged with #ad.”

If becoming an Influencer Marketing compliance expert in less than 10 minutes tickles your fancy, you can read the full post here.

Scam alert: Dyson loyalty programme

Scam alert: Dyson loyalty programme A member of the public recently received an email from Dyson, giving them the chance enter a prize promotion. The email came from a genuine-sounding email address – contact@dyson.com – but the recipient was suspicious and forwarded it to Which’s scam alert service. At first glance the email certainly looked […]


ASA ruling: Pretty Little Thing TikTok promotion

ASA ruling: Pretty Little Thing TikTok promotion This post concerns a complaint made to the ASA about a video posted on TikTok by the Wave House. I’ll assume you all know the basics of what TikTok is, but let me briefly explain that the Wave House is a collective of half a dozen early twenties […]


Molly-Mae and the Instagram prize giveaway

Avid readers of this blog – and I know you’re out there – may recall that back in September last year I wrote about an Instagram prize giveaway run by Molly-Mae Hague, she who came second on the fifth series of Love Island, along with beau Tommy Fury. You can read the piece in full […]

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