A smooth way into influencer marketing

Smoothie PR helps food businesses to do their own PR. One way of achieving PR objectives is by using influencers, and here at Prizeology we have expertise in influencer marketing compliance. Our MD, Sarah Burns, offers her top tips for brands working with bloggers.

Sarah talks about disclosing paid for content, explaining that “if there is a commercial relationship between a brand and an influencer, on social media outlets such as Instagram, Twitter and Facebook, content which meets certain criteria should be flagged with #ad.”

If becoming an Influencer Marketing compliance expert in less than 10 minutes tickles your fancy, you can read the full post here.

Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook prize promotion, but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform […]


On-Pack prize promotion: Win with Kingsmill

I like a piece of toast and marmalade in the morning. Sometimes I have a sandwich, usually hummus and carrot, for lunch. And when it comes to comfort eating, you can’t beat a nice, thick piece of bread and butter pudding. Why am I talking about bread? Because Prizeology has been working on a major […]


Prize promotions cheats

Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming console, a year’s supply of a particular product, a holiday (back in the day when we could take holidays) and, yes, […]

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