The Set for Life lottery

The article, which featured in the Sun Money section of The Sun, explains how the new Lifetime Lottery could result in happier winner stories, following from the disastrous revelations about winner flops such as checkout girl, Callie Rogers, who blew her £1.9 million win on make-up, clothes and cars.

The Set For Life draw was designed to appeal to players who would prefer stable, regular payments rather than one huge jackpot. Players are to pick five main numbers from 1 to 47, and one ‘life ball’ from 1 to 10. To hit the jackpot, all numbers must match.

Prizeology MD, Sarah Burns, was interviewed for this piece to discuss why receiving a £10,000-a-month “salary” for 30 years could be more beneficial. She said that although winning a huge jackpot can be exciting, “it can be easy to blow a large win if you don’t have the experience or support to spend wisely.”

“Even though the winner won’t be able to buy a new house or car immediately, a monthly sum is still a life-changing amount of money and the winner might never need to work again.”

Sounds good enough to us.

Check out how Prizeology can support you with your prize promotions, even if your prize budget is a little bit smaller than the lottery.

SHARE THIS ARTICLE:

FOUND THIS POST USEFUL?
YOU’LL LIKE THIS, TOO

10 Marketing Goals a Prize Promotion Can Achieve

A Prize promotion is a mighty mechanic. No brand is too big, and no business is too small to run a competition or free prize draw. Read on to see what you could achieve by introducing a prize promo...

READ MORE >

How to run a pet prize promotion

It’s no secret that we’re dog mad at Prizeology. Pet parties, pampered pooches, we are those bonkers hound owners that you read about in THE POKE and think ‘who’ and ’why’? However, combine our com...

READ MORE >