Influencer marketing research makes headline news

Our research UNDER THE INFLUENCE: UK Consumer Attitudes to Social Media Influencer Marketing made headlines last week with The Drum, Campaign, PR Week, Marketing Week, among many other titles, reporting our results.

If you missed the stats (how, I don’t know), we discovered that an overwhelming majority – 71% of people –  wrongly believe that there are no regulations surrounding influencer marketing, 61% of consumers believe that influencers do not have to state that they have been paid to talk about a product, and a staggering 88% of the general public believe that they should be informed if people are being paid to promote product. If you haven’t already, you can download our white paper to read our findings.

The conversation got really interesting this week, with both Campaign and PR Week prompting further debate within the industry.

https://www.campaignlive.co.uk/article/brands-responsibility-ensuring-transparency-influencer-marketing/1457564

https://www.prweek.com/article/1457520/influencers-arent-damaging-brands-disclosure

I’m delighted that our research created significant interest and I hope that as a result, both influencers and brands will work together towards better transparency. It’s what the general public want after all.

Sarah Burns is Prizeology’s Chief Prizeologist.

© Prizeology and The Prizeologist Blog, 2018. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited.

 

Postal entries unfairly excluded from ITV promotions: Avid readers of the Prizeologist blog may remember that back in August this year we posted that ITV had gone to the broadcasting regulator Ofcom, head bowed and cap in hand, to confess that a number of its on-air competitions had not been run fairly. Ofcom has now […]

READ MORE >

Scam alert: Cadbury chocolate hamper

Anyone out there who likes chocolate? Thought so. Anyone out there out who would like to win a hamper stuffed full of slabs of Dairy Milk, piles of Chocolate Buttons and handfuls of Curly Wurlys? Yes, thought so too, but if you do, don’t enter a prize draw on the Cadbury Reward Facebook page, because […]

READ MORE >

Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook  but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform as a […]

READ MORE >
Send this to a friend