Decode Magazine looks critically at how technology is affecting individuals and society, and when Prizeology MD, Sarah Burns, was interviewed for this piece on the relationship between brands and influencers, she talked about the concept of trust. She said, “People don’t generally mind being marketed to as long as they know that it is happening, but no one wants to feel they’re being duped and if influencers and brands don’t disclose their collaboration they are in fact duping the public.”
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