Decode Magazine

Decode Magazine looks critically at how technology is affecting individuals and society, and when Prizeology MD, Sarah Burns, was interviewed for this piece on the relationship between brands and influencers, she talked about the concept of trust. She said, “People don’t generally mind being marketed to as long as they know that it is happening, but no one wants to feel they’re being duped and if influencers and brands don’t disclose their collaboration they are in fact duping the public.”

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Running a prize promotion on Facebook

It’s been a while since I’ve talked about how to running a prize promotion on Facebook prize promotion, but it’s a topic worth revisiting, partly because the rules are updated from time to time, and partly because those rules mean it’s not quite as easy as you might think to use the social media platform […]


On-Pack prize promotion: Win with Kingsmill

I like a piece of toast and marmalade in the morning. Sometimes I have a sandwich, usually hummus and carrot, for lunch. And when it comes to comfort eating, you can’t beat a nice, thick piece of bread and butter pudding. Why am I talking about bread? Because Prizeology has been working on a major […]


Prize promotions cheats

Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming console, a year’s supply of a particular product, a holiday (back in the day when we could take holidays) and, yes, […]

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