Decode Magazine

Decode Magazine looks critically at how technology is affecting individuals and society, and when Prizeology MD, Sarah Burns, was interviewed for this piece on the relationship between brands and influencers, she talked about the concept of trust. She said, “People don’t generally mind being marketed to as long as they know that it is happening, but no one wants to feel they’re being duped and if influencers and brands don’t disclose their collaboration they are in fact duping the public.”

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How to run prize giveaways on Instagram

Instagram prize giveaways are a popular growth hack adopted by both small businesses and large brands. They are a great method of promoting products and services, encouraging consumer engagement, as well as attracting new followers (Influencer, Molly Mae gained a whopping 308,237 new followers as a result of her Louis Vuitton giveaway). As prize promotion […]

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New Prizeology prize promotion for KP Snacks

New Prizeology prize promotion for KP Snacks Prize promotions specialist Prizeology has produced an on-pack, text-to-win promotion for KP Snacks, which launched 1 May and is currently in stores. Flashedpackets of Discos, Hula Hoops, McCoys, Nik Naks, Skips and Wheat Crunchies encourage customers to ‘Text to win the year in cash’, and there are 25 […]

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Scam alert: Dyson loyalty programme

Scam alert: Dyson loyalty programme A member of the public recently received an email from Dyson, giving them the chance enter a prize promotion. The email came from a genuine-sounding email address – contact@dyson.com – but the recipient was suspicious and forwarded it to Which’s scam alert service. At first glance the email certainly looked […]

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