Influence Online: Why compliance is the key to professionalising influencer marketing

Following from the Competition and Markets Authority’s announcement regarding 16 high-profile influencers’ ‘formal commitment’ to disclose their paid endorsements to their followers, Prizeology MD, Sarah Burns, wrote for CIPR’s Influence Online why influencer marketing compliance isn’t optional and why she considers it to be the key to professionalising Influencer Marketing.

Authorities are tightening up this area, so marketers must ensure they are up to speed on compliance in order to make well-informed decisions. Sarah explains the importance of transparency, as 66% of the UK public report their perception of a brand improves when they are transparent within their advertising (statistics taken from Prizeology’s “Under The Influence” White Paper published in 2018).

Prizeology specialises in influencer marketing compliance and we’re offer advice on how to keep within the regulations. Get in touch here, or read the full article here.


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