As part of its Thrive On campaign, fronted by actor Idris Elba, Purdey’s ran a competition which associated the product with a growth mindset.
We designed criteria to produce winners worthy of receiving a prize to fulfil a dream. We shortlisted and verified the entries, resulting in extremely high-quality winners and runners-up who exemplified the brand values. Finally we created a judging session and took part in the process.
Due to clear criteria and strategic approach, the competition received thousands of high-quality entries with a strong winner that enabled great content for the client.