operty raffles are on the rise, even celebs such as Formula One boss Eddie Jordan , and Derrick Evans, aka ‘Mr Motivator,’ have previously attempted to provide the public with the chance to win one of their properties.These types of competitions often seem too good to be true, and that’s because most of the time – they are. In order to cover the market value of a property, thousands of tickets must be sold – which does not happen in most cases. An investigation launched by Moneywise found that competition website, Loquax, listed 50 property raffles in the past 18 months and only 2 of them had resulted in anyone actually winning the property.

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The Set for Life lottery

The article, which featured in the Sun Money section of The Sun, explains how the new Lifetime Lottery could result in happier winner stories, following from the disastrous revelations about winner flops such as checkout girl, Callie Rogers, who blew her £1.9 million win on make-up, clothes and cars. The Set For Life draw was […]

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Smoothie PR helps food businesses to do their own PR. One way of achieving PR objectives is by using influencers, and here at Prizeology we have expertise in influencer marketing compliance. Our MD, Sarah Burns, offers her top tips for brands working with bloggers. Sarah talks about disclosing paid for content, explaining that “if there […]

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Planning an effective prize promotion

Chief Prizeologist, Sarah Burns put together an essential read for My Entrepreneur Magazine detailing how to run a successful promotion. From drafting terms and conditions to the regulations surrounding promotional marketing, our MD explains how “a carefully thought-through promotion” is “a very effective marketing tool”. Sarah explains how following best practice will not only help […]

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Following from the Competition and Markets Authority’s announcement regarding 16 high-profile influencers’ ‘formal commitment’ to disclose their paid endorsements to their followers, Prizeology MD, Sarah Burns, wrote for CIPR’s Influence Online why influencer marketing compliance isn’t optional and why she considers it to be the key to professionalising Influencer Marketing. Authorities are tightening up this […]

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