Regulating influencer marketing – what next? If this is an area that interests you the article is probably worth reading in full, but in this opinion piece responding to the ASA’s review of how paid-for influencer marketing is signposted online and received by consumers, our MD, Sarah Burns, discussed the ASA’s approach to CAP code […]

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Decode Magazine

Decode Magazine looks critically at how technology is affecting individuals and society, and when Prizeology MD, Sarah Burns, was interviewed for this piece on the relationship between brands and influencers, she talked about the concept of trust. She said, “People don’t generally mind being marketed to as long as they know that it is happening, […]

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You’ll need to read Spanish for this one, but if you don’t, our Chief Prizeologist, Sarah Burns, told ICON (the magazine of Spain’s largest newspaper EL PAÍS), FIFA’s rules on prize promotions, noted that she had advised clients against World Cup pizza promotions in case Italians, who had been knocked out of the competition, got upset, and discussed specific […]

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Prizeology’s founder and MD, Sarah Burns, was interviewed for a piece in Elite Business Magazine on World Cup promotions and talked about the importance of complying with UK regulations and risk management, commenting, “Any brands running promotions need to plan carefully, understand the regulations and be aware that there are strict rules that must be […]

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I had a stimulating and really enjoyable evening out last week, as a guest of the Research Best Practice Committee of the Public Relations and Communications Association (PRCA). In fact, I wasn’t just a guest but the guest speaker, having been invited by Matt Reynolds, MD of Vitreous World, the research consultancy which carried out […]

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